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Apple closes its Shazam acquisition, offering more ways to discover music

Apple today announced it has completed its acquisition of music recognition service Shazam, The App Will Soon Become Ad-Free For All Users.

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Apple acquires Shazam

Cupertino, California — Apple today announced it has completed its acquisition of Shazam, one of the world’s most popular and highly-rated music apps, used by hundreds of millions of people worldwide.

The deal comes three weeks after the EU finally gave a green light to the deal after Apple first made its intention to buy it public.

“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music.

“With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”

Beyond simply getting access to that large user base, though, Apple’s $400 million also buys it all of Shazam’s hundreds of audio recognition technology patents.

Shazam

Shazam

Shazam lets users identify songs simply by listening to the music playing around them. The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption.

Shazam has been downloaded over 1 billion times around the world, and users identify songs using the Shazam app over 20 million times each day. With pioneering innovation in music identification, Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums — and allows music fans to follow their favorite artists and share in the thrill of discovery.

Shazam currently promotes both Apple Music and Spotify when tagging identified songs. It’s possible Apple will ax the Spotify integration now that it owns the music tagging service.

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Gabriel O. Maldonado Valentín (thedirektor) es un Director Creativo Digital con más de diez años en el campo de medios, publicidad y producción donde ha tenido la oportunidad de trabajar con distintas marcas y empresas reconocidas a nivel local como internacional.

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